Marketing Opportunities in Pokémon GO

Everyone is talking about Pokémon GO. This game, which is free to download, has quickly rivaled Twitter as the most popular thing on people's smartphones. For those of you who aren't familiar with the game, Pokémon is a Nintendo franchise that started way back in the days of Game Boy in the 1990s. Players take on the role of a trainer who must capture bizarre creatures called Pokémon, and train them to reach the height of their abilities. They battle other trainers, and eventually become the masters of a stable of extremely powerful beasts.

Enjoy the theme song to the 90s cartoon show:

 
 

What makes Pokémon GO different is that it isn't your standard video game. Players still take on the role of trainers, but they have to physically move in the real world in order to find where Pokémon are lurking in the virtual world. This makes the game much more interactive, and it means that players can experience both the game, and the community of the game, in ways that are completely unique. More importantly, though, it means that businesses located near a PokéStop (places where Pokémon can be found and captured) are seeing a huge influx of traffic around their areas. This is an opportunity that should be taken advantage of.

Think of any perk a business can offer its customers to appear friendlier. Free Wi-fi is the most common, but we've also seen phone charging stations, complimentary play areas, and other perks which draw in people who might otherwise have patronized another business. If Pokémon GO is big in your area (and judging from the number of people who have downloaded the app, and play on a regular basis, it's a safe bet to say it is), then you could draw in players who want to catch them all.

How do you do that? Well, some businesses have formed a partnership with Nintendo to turn their locations into PokéStops, which means there will always be Pokémon spawning there every few minutes for players to catch. Other businesses, with a smaller budget, sign up for the game, and invest in lures. A lure is an item that will draw Pokémon to a location for a certain period of time, meaning that players can sit in one place and wait. In either case, Pokémon GO players are going to know that if they want a guaranteed chance to catch new Pokémon, then they can stop in at your place of business.

That is, of course, just the tip of the iceberg. Other marketing opportunities, such as offering specials to Pokémon GO players, or even getting your place of business designated as a gym (a place that acts as a stronghold in the game, and which players go to in order to test themselves and expand territory, influence, and increase their experience), are other options. Word travels fast among Pokémon GO players, and for good reason.

Get More Players In The Door

In addition to being a hugely popular game, which looks like it will have quite a bit of staying power judging from the reactions, Pokémon GO has another advantage that businesses should consider; it's community-driven. While there are people who play it on their own, there's a tendency among players to share information, talk about the best hot spots, and generally try to help each other out. So, by getting your business into the game, you are throwing a rock into a pond. The ripples that generates can spread a lot further than you might think.

If you're looking for more unique ways to market your business, or to further explore the opportunities that come with cultural phenomena like Pokémon GO, then simply contact us today!