Many business owners know that it is becoming increasingly difficult to rank on the first page of Google's search results for keywords relevant to their line of business. Search engines of all types are always evolving and modifying the way that they determine who gets top priority within their index. The good news is: With the right approach, you can become competitive within the search engines, and gain visibility for your brand.
Every small business owner wants to be the first search result Internet users see when they search for a place to get their hair cut or eat authentic Italian food. Most users never click beyond the first page of Google, so landing on the first page is the goal. If you're not ranking in local search results, then this article is a must-read for you. It will teach you how to rank in local results.
According to Lawyernomics, around 22% of people in need of a lawyer will start their search using the search engines.If you want your law firm on that front page of the major search engines, getting exposed to that massive search volume, then implementing a search engine optimization (SEO) strategy designed for prospective clients is essential to turning locals into paying clients.
The local 3-pack is one of the most important aspects of SEO (search engine optimization) that local business owners need to know about. If you don't already know what the local 3-pack is, it's the first three businesses that show up when you search for a type of service or business in your city.
White-hat SEO vs black-hat SEO is one of the most talked-about subjects in online marketing circles, and with good reason. To understand why black hat techniques are the wrong way to go, just ask yourself why more people don't turn to crime as a way to make a living. After all, the inducements include high pay, an exciting career, and the option to simply ignore inconvenient and burdensome rules and regulations. Fans of the show "Breaking Bad" can testify to how central character Walter White went from broke school teacher to millionaire meth cook virtually overnight by turning to the dark side. So why not follow his example? After all, what could go wrong?
The physical, off-line brick and mortar retail industry continues to contract. People around the world are choosing the convenience and simplicity of shopping online. A recent survey by the National Retail Federation estimated that 108.5 million Americans shopped online over the Thanksgiving weekend, which is well above the 99.1 million who shopped at brick and mortar locations. Amazon, Wal-Mart and other major retail stores dominate e-commerce, but many small businesses and individuals make money selling products, using such solutions as Shopify, SquareSpace and the WooCommerce plugin for WordPress.
Search engine optimization and user experience are interconnected because search engines value user experience. Many of their algorithm updates aim to improve user experience, after all. Why do you think Google started penalizing sites for keyword stuffing? Searchers were frustrated that irrelevant content was showing up when they entered a search query. Continue reading for a more thorough explanation of how SEO and user experience are related.
If you have been looking for ways to promote your professional website, you might have done a little bit of research on your own. In doing so, you have probably come across one very common piece of advice -- that you should focus on SEO, or Search Engine Optimization.
Nowadays, more and more professionals and business owners are putting an effort into search engine optimization for a reason. After all, it is essential if you want to compete with other similar sites on Google and other major search engines, and as you probably already know, Google is not going anywhere any time soon.
Business success with SEO, and especially paid search engine marketing like Google AdWords, requires keeping up with all of the latest changes. Google has been tweaking its AdWords platform to give users a better experience, and some of the tweaks are great for businesses as well.
Earlier this year, Google announced a number of changes that it was making, including updates and new products. Here are some of the most important details to know about the state of Google AdWords updates.